이음+놀이 — ieum+nori

The Beauty of Hangul

Hangul, the Korean alphabet, was designed with intention — each letter mirrors the shape of the tongue, lips, and throat as they form sounds. It's both a writing system and a work of art.

At ieum+nori, we turn this beauty into everyday objects. Whether it's the bittersweet irony of "운수 좋은 날" (A Lucky Day), the heartbeat of "두근두근," or the playful taunt of "메롱!" — each design is a bridge between Korean culture and the world.